The Whitfield Group challenged Verto to give them a completely new visual brand starting from the ground up. Over the years, the company has been through a series of changes and their outdated visual identity no longer reflected the standards and ethos to which they operate. We were commissioned to create a brand-new customer-facing trading name, visual brand identity, website and various brand touchpoints. The aim was to help the company project a new brand image which they would be proud to serve under and to help ensure their continued success in an extremely competitive market.